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"Custom" production: fancy bicycles and the margins on Chinese amps
I've just had a couple of enlightening but also depressing experiences.
1. I accepted a design commission for a bike to be sold through an expensive department store. Bikes are essentially frame designs fitted up with off-the shelf mechanicals from only three manufacturers, wheels and handlebars and saddles from not all that many more makers, and various bits and bobs from not a huge choice of suppliers. There are, by way of comparison, probably at least four or five times as many suppliers to the Ford Model A/Deuce hot rod market. For a bike to sell at a thousand dollars retail, I discovered, when you're ordering only a couple of containers-full (such bikes are sold ex-facory in Taiwan and China by the containerload, typically around 140 bikes to a container) to can have one or two special items, not three; the rest must be the cheapest possible. The USD995 retail mark is say EUR800. That's not as bad as it sounds, as Shimano's cheapest mechanicals is damned good gear, and you can have the best Shimano hub gears and hub dynamos for automatic lighting and still throw in shaft drive if you want it, and still make the 995 retail cut if you take a standard frame. If you want a different frame, you have to give up one of those desirable items or raise the price. This accounts for why so many so-called "custom-designed" bikes are nothing but decal-engineering. To make a truly original frame design at anything like a reasonable price (a grand for the complete bike looks good to me and to very experienced marketers) you need to be certain of sales in the tens of thousands of units. By way of comparison, Thorne's cheapest Rohloff-equipped touring bike, which has a very thoughtfully specified set of frame parameters, but which except for the Rohloff hub is specified at the cheapest decent quality level to make a stunning price point, costs Stg1200 or EUR1800. 2. I thought I'd design a cost-no-object bike for myself and stick the customer for the development parts and services; he's known me a lotta years and doesn't mind paying for the occasional wild idea as long as he get first dibs at commercializing it when it shows promise. This turned out to be not a very bright idea. When I finished the design, it was pretty and exclusive: red nipples to the spokes on otherwise black wheels, silver-brazed, lugged stainless steel frame half painted in my favourite sunflower yellow with a dusted black for safety reflection, lugs outlined in my house maroon, bits and bobs over which other knowledgeable cyclists could oohahhh ectatically. Net cost, EUR5K+. For a bike fundamentally not truly any better or more convenient or more comfortable or more efficient or more durable than my Gazelle Toulouse, which could be landed when it was current at my door in Ireland for EUR879. It is depressing how good a product you can buy off the shelf if you know which are the best shelves and you aren't a fashion victim. The cost of being "different" is a depressing 600% and there is always the risk that a custom unit of any kind will not be as good as the best bought off the shelf: it takes only one incompetent in the bunch of outside craftsmen you must trust to do handiwork you cannot do yourself. 3. Then what about a truly radical bike frame? I have connections to people who can cast anything, engrave anything, forge anything, press anything (including by water-pressure from the inside). I know engineers who will check my finite analysis of the stresses on the frame down to the finest detail. The cost could be from a few hundred (arts council supported castery for sculptors) to around a hundred grand. I was particularly impressed with plastiform ali... Until I discovered Biomega in Denmark already sells a bike in it from about EUR2600 to 6K; I couldn't possibly build a singleton even for the higher price; furthermore, the Biomega frames are just fitted up with the same Shimano and SRAM and Rohloff parts I mentioned above. Right, okay. At this point I concluded that I was like those people I despise who come up to me at parties to ask if I think they should rather have bought a Ferrari than the most expensive Mercedes coupe; they agonize over it. 4. There's a lesson for tubies in this bike saga. The Chinese tube amps that Keith G has been experiencing are clearly "container-load" types. The basic ones are pretty good already -- any 300B amp is pretty good, and some of the hysterical criticism of Keith's attitude and amps started from an unrealistically high barrier because there is no point whatsoever in judging a 300 buck amp by the standards of a 3000 buck amp; the outcome is always an exercise in pure snobbery. Any change to the basic specification costs proportionately more than the additional quality of sound obtained. This is economic marginality at work, first slowly and then faster and faster to the point where a big deal of money has to be spent for a minuscule improvement in quality. A point soon arrives where it becomes more attractive for the amp maker and distributor to spend the money on cosmetics, which can give a big boost in perceived value for relatively small expenditure (the reverse of the marginality that applies to true quality). That barrier may already have been reached in the Chinese amps. Higher up the scale, I have to wonder if the Chinese will not decide to leave the expensive niche markets, which have bigger unit profits but rather infrequently, to the dumb roundeyes. But I suspect that the Chinese are so vibrant and so hungry that somewhere some Chinese is already plotting to compete at the top of the market. Since the major labour cost in an amp (given mass-chassis production -- a huge cost in singletons and small runs) is winding the transformer, and the rest of the parts are in any event expensive relative to the wholesale price at the factory gate, I just don't see them undercutting the top Western tube amp makers by huge margins. It is an open question about how big their undercut *must* be before on a luxury item people will buy the cheap no-name Chinese item rather than the big-name Western item but I suspect a one-third undercut won't do the business, that they will have to sell at half or less of CJ or ARC prices -- for a similar quality of goods and warranty and service. That won't leave too big a bowl of rice. Conclusion: Better enjoy the Chinese amps you can get now because, far from improving, they might be cheapened in the sound (while at the same time being prettified) to increase margins. Andre Jute Economist, psychologist, tubie Visit Jute on Amps at http://members.lycos.co.uk/fiultra/ "wonderfully well written and reasoned information for the tube audio constructor" John Broskie TubeCAD & GlassWare "an unbelievably comprehensive web site containing vital gems of wisdom" Stuart Perry Hi-Fi News & Record Review |
"Custom" production: fancy bicycles and the margins on Chinese amps
Crap from Andrew Jute McCoy snipped
Yeah, right. Even in Ireland, bicycles and _any other_ mechanical consumer goods are design by mechanical engineers with actual degrees and actual insurance, not lying poseurs and charlatans. And you can damned well bet that before _anything_ actually gets sold to the public the lawyers have their go at it as well. Imagine... consider giving a bicycle to your loved one(s) that performs as well as his amplifiers.... YIKES! Peter Wieck Wyncote, PA |
"Custom" production: fancy bicycles and the margins on Chineseamps
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"Custom" production: fancy bicycles and the margins on Chineseamps
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"Custom" production: fancy bicycles and the margins on Chinese amps
You can't easily go wrong designing a bicycle, if that means choosing a frame,
wheels etc. from a manufacturer's catalogue, and having it built for you. "1. I accepted a design commission for a bike to be sold through an expensive department store." What I choose for myself from a list of options is much like how I would choose a new car... There is no 'design' involved, just how I want my Car, or my Pizza or my Cheesesteak... It's when I choose for others that it gets interesting. If Mr. McCoy has a job as an order-taker for a department store, (i.e.: A Drone), this would make sense, but getting a 'design commission' is hardly the same thing as being an order-taker. The former does require qualifications that it simply does not have. The latter is the functional equivalent of "do you want fries with that?", something well within its skill-set. Peter Wieck Wyncote, PA |
"Custom" production: fancy bicycles and the margins on Chinese amps
"Eiron" wrote in message ... wrote: You can't easily go wrong designing a bicycle, if that means choosing a frame, wheels etc. from a manufacturer's catalogue, and having it built for you. A young girl died in Brisbane Australia approx 10 - 12 years ago when her cheap imported bike became dangerously unstable at speed on a down hill section of bitumen road. The University of Queensland undertook a review of the bike design and came to the conclusion that the steering head angle in conjunction with fork design led to the instability displayed at speed (the design evidently became unstable at approx 35 - 40 Km/h). The relationship between steering head angle and trail distance (distance from where a line through the steering head will intersect the road to where the tyre contacts the road) is very relevant for controllability. You should not mix and match forks and frames if you don't know what you are doing. |
"Custom" production: fancy bicycles and the margins on Chineseamps
Andre Jute wrote:
Why do you think stainless steel is "stupid"? It has all the characteristics of the better bicycle formulations, including the "feel", and is merely more difficult to cut, work and braze, but there are specialists who do that. Reynolds is just about to bring out a new set of bicycle tubes in stainless steel. I'll wait until someone actually builds a frame from 953, and someone else shows that it lasts, before I trust it. Good luck with your project. A piccie of my Toulouse is he http://members.lycos.co.uk/fiultra/B...20Bauhaus.html Nice bike for a little old lady. Is it just the angle of the photo or does it have an unusual amount of trail? Perhaps it's been a while since you last looked into bikes, eh, Eiron? I keep up. I just wish I could find a pair of brogues with Shimano cleats. Apart from that, I have all the technology I need. -- Eiron. |
"Custom" production: fancy bicycles and the margins on Chinese amps
"Andre Jute" wrote in message ups.com... I've just had a couple of enlightening but also depressing experiences. snip bike stuff - not interested unless 350 single, 500 twin, 750 triple or 1,000cc four in line... 4. There's a lesson for tubies in this bike saga. The Chinese tube amps that Keith G has been experiencing are clearly "container-load" types. The basic ones are pretty good already -- any 300B amp is pretty good, and some of the hysterical criticism of Keith's attitude and amps started from an unrealistically high barrier because there is no point whatsoever in judging a 300 buck amp by the standards of a 3000 buck amp; the outcome is always an exercise in pure snobbery. Any change to the basic specification costs proportionately more than the additional quality of sound obtained. This is economic marginality at work, first slowly and then faster and faster to the point where a big deal of money has to be spent for a minuscule improvement in quality. A point soon arrives where it becomes more attractive for the amp maker and distributor to spend the money on cosmetics, which can give a big boost in perceived value for relatively small expenditure (the reverse of the marginality that applies to true quality). That barrier may already have been reached in the Chinese amps. "Bid me discourse, I will enchant thine ear"....?? ;-) Jutius, I always enjoy your comments about the Chinese amps and agree with just about all you say about them, but I would like to make the following observation - the only truly hysterical criticism of these amps in general (and SETs in particular) has come from our antipodean associates, otherwise it has been more a reaction to the amps being 'valvular' than anything much to do with their point of origin or price. (The Ostile Ozzies may well have seen more duff stuff from the Chinese than we have, which would go some way to explain their attitudes...??) For me it was a simple dilemma - I wanted to hear a 300B SET (any 300B SET) and at 300 quid a pop I am getting to do this (twice over), while at 3,000 quid a poke I would only be reading about them! (I really don't see myself travelling great distances for a quick snatch of somebody else's silly expensive amp or speakers, as has recently been suggested here - for one thing, listening to kit in an environment other than one's own is a waste of time, IMO....) I have liked these amps from the off and they compare very well with my own 2A3 SET, which is reputed to have a fine sound (that's *help create* a fine sound, for the pedants). I have never claimed them to be particularly any good (how could I, I've heard no SET amps other than my own) - only very good value for money! All I can say if a 'posh' amp really is that much better, then I look forward to the day when I do get to hear one...!! But, until that day, I'm sold on the cheap Chinese stuff! Interestingly (lovely word - allows one to change the subject to anything one wants), my parallel/contrast to the (perfectly reasonable, IMO) idea that it would take a vast hike in spending on a SET to achieve only a modest improvement in the sound quality is actually the other half of the *killer combination* - the Firewood Horn speakers. I had built several pairs of 'lesser' speakers (size, not sound quality) when I built a pair of Jerichos and initially fitted the Fostex FE206E fullrange (that's *widerange* for the pedants, once again) drivers. All who came here to hear them raved about them, with one exception - the most useful visit (by far) was from Serge who very politely said they were crap! Actually, he didn't say that at all - he said they were 'crunchy' which was effectively the same thing, AFAIAC....!! Once this was pointed out I became quite aware of it and I briefly considered correction network circuits (to flatten the FR curves) but went instead for a pair of more expensive drivers. (I want components to work together of their own free will, not be *forced* to work!) Anyway - *Kaboom!!* the improvement was/is colossal - for approximately 30% more money!! Now, I am awaiting delivery of these little buggers: http://cgi.ebay.co.uk/ws/eBayISAPI.d...e=STRK:MEWN:IT And anticipate that, for a lot more money (approx 250%) the resultant sound will be even better, due probably to the special construction of these units where the HF 'overspill' is effectively prevented from entering the pressure chamber. Pro-rata better? - I'm not sure, but they will represent something of an ultimate for me and I am really looking forward to hearing them. *IF* the difference is a) positive and b) profound, I might then seek out a 'posh SET' to see if there is a similar hike in sound quality, but my guess is there won't be - I firmly believe the amp merely needs to be *not broken* to work in most setups, but that the speaker is all. IMO a modest amp and super speakers will beat the 'other way round' arrangement (the way most people go) every time! (The other major influence on sound quality being the cartridge, naturally....!! ;-) Higher up the scale, I have to wonder if the Chinese will not decide to leave the expensive niche markets, which have bigger unit profits but rather infrequently, to the dumb roundeyes. But I suspect that the Chinese are so vibrant and so hungry that somewhere some Chinese is already plotting to compete at the top of the market. Since the major labour cost in an amp (given mass-chassis production -- a huge cost in singletons and small runs) is winding the transformer, and the rest of the parts are in any event expensive relative to the wholesale price at the factory gate, I just don't see them undercutting the top Western tube amp makers by huge margins. It is an open question about how big their undercut *must* be before on a luxury item people will buy the cheap no-name Chinese item rather than the big-name Western item but I suspect a one-third undercut won't do the business, that they will have to sell at half or less of CJ or ARC prices -- for a similar quality of goods and warranty and service. That won't leave too big a bowl of rice. Conclusion: Better enjoy the Chinese amps you can get now because, far from improving, they might be cheapened in the sound (while at the same time being prettified) to increase margins. As to the question of the reduction of 'price undercut' needed to allow Chinese products to compete, I would say that, taking the one make Shanling as a guideline, it's already started!! Economy of Scale in production costs and the comparatively cheap labour will ensure the Chinese product will remain viable for long enough to overcome remaining prejudices until theie products can equla or supercede domestic Western product, much like the Jap motorbikes from the 60s on. Mind you, given that if you bang a stake into the ground and the Chinese Peoples start to walk past it, it will be *never-ending* and factor in that the Chinese Economy is growing fastest/biggest in the world, for us manky Brits to believe the Chinese will even give a **** about the West in (say) 5 years time is a symptom of the arrogance that is reducing us to the level of 3rd rate banana republic!! |
"Custom" production: fancy bicycles and the margins on Chinese amps
APR wrote: "Eiron" wrote in message ... wrote: You can't easily go wrong designing a bicycle, if that means choosing a frame, wheels etc. from a manufacturer's catalogue, and having it built for you. A young girl died in Brisbane Australia approx 10 - 12 years ago when her cheap imported bike became dangerously unstable at speed on a down hill section of bitumen road. The University of Queensland undertook a review of the bike design and came to the conclusion that the steering head angle in conjunction with fork design led to the instability displayed at speed (the design evidently became unstable at approx 35 - 40 Km/h). The relationship between steering head angle and trail distance (distance from where a line through the steering head will intersect the road to where the tyre contacts the road) is very relevant for controllability. You should not mix and match forks and frames if you don't know what you are doing. APR wrote: "Eiron" wrote in message You can't easily go wrong designing a bicycle, if that means choosing a frame, wheels etc. from a manufacturer's catalogue, and having it built for you. A young girl died in Brisbane Australia approx 10 - 12 years ago when her cheap imported bike became dangerously unstable at speed on a down hill section of bitumen road. The University of Queensland undertook a review of the bike design and came to the conclusion that the steering head angle in conjunction with fork design led to the instability displayed at speed (the design evidently became unstable at approx 35 - 40 Km/h). The relationship between steering head angle and trail distance (distance from where a line through the steering head will intersect the road to where the tyre contacts the road) is very relevant for controllability. Specifically, trail distance is result of the relationship between head angle, fork rake (or offset), and tyre diameter. Wheelbase and seat tube angle also have effects on controllability, through weight distribution and transfer. A good test of whether someone understands these sometimes counterintuitive relationships is to ask him what happens when a raked fork is turned back to front: does it increase or decrease the trail? Fork material and design will also have a resonance, and roads have their own frequencies, different in different countries usually according to the size of trucks/number of axles permitted; these can set up interference patterns evidenced as wheel shimmy. You should not mix and match forks and frames if you don't know what you are doing. Thanks for the well-meant warning but I've done suspensions and steering before, even wrote a book about it. If you're interested in a good read on bicycle dynamics, I can recommend: David E. H. Jones, The Stability of the Bicycle, PHYSICS TODAY, APRIL 1970, pp34-40. Andre Jute Visit Jute on Amps at http://members.lycos.co.uk/fiultra/ "wonderfully well written and reasoned information for the tube audio constructor" John Broskie TubeCAD & GlassWare "an unbelievably comprehensive web site containing vital gems of wisdom" Stuart Perry Hi-Fi News & Record Review |
"Custom" production: fancy bicycles and the margins onChinese amps
Thanks for the well-meant warning but I've done suspensions and steering before, even wrote a book about it. If you're interested in a good read on bicycle dynamics, I can recommend: David E. H. Jones, The Stability of the Bicycle, PHYSICS TODAY, APRIL 1970, pp34-40. Andre Jute That's really great, Andre. I guess I see the connection. The frame of a bicycle is tubular, no? Thanks for insipid reference to crappy Chinese tube amps to try to make the rest of your babble somehow relevant to rec.audio.tubes. It was painfully transparent. I've got an idea. Why don't you learn how to add a blog to your website. That way, you can keep the throng of your admirers (including your sockpuppets) enthralled and entertained with the minutiae of your life including what you had for breakfast, how you prepared it, updates on bowel movements, etc. And all of the other stuff that you find so fascinating. Jono |
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