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Turntables at Superfi
If you go on to the Internet Movie Database (IMDb) and search for a title thus: http://www.imdb.com/find?s=all&q=sex...+rock+and+roll You will see an animated advertisement at the upper righthandside of the page. There are various advertisers: one of them is the big online hifi dealer Superfi. The Superfi advert takes the form of 4 small pictures of hifi equipment at a time, one of which enlarges before the whole thing shugs sideways to a fresh batch. I was quite surprised to see how many turntables are advertised and what percentage of the advert's screen time they take up - occasionally all four pictures are turntables and frequently three of them are. It is rare that at least one turntable isn't being displayed. Try the link - refresh the page until you get the Superfi advert. What is this telling us? |
Turntables at Superfi
"Keith G" wrote in message
... If you go on to the Internet Movie Database (IMDb) and search for a title thus: http://www.imdb.com/find?s=all&q=sex...+rock+and+roll You will see an animated advertisement at the upper righthandside of the page. There are various advertisers: one of them is the big online hifi dealer Superfi. The Superfi advert takes the form of 4 small pictures of hifi equipment at a time, one of which enlarges before the whole thing shugs sideways to a fresh batch. I was quite surprised to see how many turntables are advertised and what percentage of the advert's screen time they take up - occasionally all four pictures are turntables and frequently three of them are. It is rare that at least one turntable isn't being displayed. Try the link - refresh the page until you get the Superfi advert. What is this telling us? It's telling us that there is still a demand for turntables, which isn't surprising. After all there must still be millions of cherished LPs and singles out there. In terms of the percentage they represent of Superfi's turn-over, well "HiFi" is a minority interest these days, there simply are far "cooler" gadgets around, from smartphones to flat-screen TVs, so the mass market isn't interested in "HiFi", and within the minority who do buy HiFi equipment a fairly large proportion appear to be more interested in status, nostalgia and "retro-chic" than in audio. David. |
Turntables at Superfi
"David Looser" wrote in message ... "Keith G" wrote in message ... If you go on to the Internet Movie Database (IMDb) and search for a title thus: http://www.imdb.com/find?s=all&q=sex...+rock+and+roll You will see an animated advertisement at the upper righthandside of the page. There are various advertisers: one of them is the big online hifi dealer Superfi. The Superfi advert takes the form of 4 small pictures of hifi equipment at a time, one of which enlarges before the whole thing shugs sideways to a fresh batch. I was quite surprised to see how many turntables are advertised and what percentage of the advert's screen time they take up - occasionally all four pictures are turntables and frequently three of them are. It is rare that at least one turntable isn't being displayed. Try the link - refresh the page until you get the Superfi advert. What is this telling us? It's telling us that there is still a demand for turntables, which isn't surprising. After all there must still be millions of cherished LPs and singles out there. In terms of the percentage they represent of Superfi's turn-over, well "HiFi" is a minority interest these days, there simply are far "cooler" gadgets around, from smartphones to flat-screen TVs, so the mass market isn't interested in "HiFi", and within the minority who do buy HiFi equipment a fairly large proportion appear to be more interested in status, nostalgia and "retro-chic" than in audio. Interesting observations: I agree there must be a demand for turntables because they seem to be readily and widely available - note the Denon and Audio Technica USB turntables which are obviously pitched at the computer audio and 'vinyl digitisation' brigades and check the prices in the Superfi ad - not cheap, I believe the ProJect prices are nearly double what they were a while back! I remember reading in HFW a few years ago that ProJect were turning out 750 decks a month and presumably they still are. The mystery is who is buying them? I agree that today's youngsters are far more interested in the current, 'cooler' and almost certainly solid state gadgets with the exception of a very few vinyl enthusiasts and the majority of DJs. Who does that leave - the nostalgia/retro folks and minted status seekers spending the price of a new car on a deck? I just don't see there would be enough 'Baby Boomers' left dragging their LPs down from the loft to sustain those sort of production levels of the cheaper/budget decks...?? |
Turntables at Superfi
"Brian Gaff" wrote in message ... They have a warehouse full of turntables and are rather worried nobody wants to buy them? There is always that of course! I did notice that many albums now proudly proclaim their availability in LP form with large artwork and book. So I do wonder if maybe its a kind of display item with added free genuine record! What is interesting is that the LP versions of a release always sell out.... |
Turntables at Superfi
I remember reading in HFW a few years ago that ProJect were turning out 750 decks a month and presumably they still are. The mystery is who is buying them? I agree that today's youngsters are far more interested in the current, 'cooler' and almost certainly solid state gadgets with the exception of a very few vinyl enthusiasts and the majority of DJs. Who does that leave - the nostalgia/retro folks and minted status seekers spending the price of a new car on a deck? I just don't see there would be enough 'Baby Boomers' left dragging their LPs down from the loft to sustain those sort of production levels of the cheaper/budget decks...?? Hello. I visited a branch of Superfi and, yes, they had turntables in stock. I don't recall seeing any that were the same price as a new car. Can't check prices at the moment as the Superfi web site isn't responding. I think that the demand for turntables could be a "Baby Boomer" thing. I bought my turntable nearly forty years ago. It has a few problems so I'm thinking of buying a new turntable. Old turntable had an SME arm and a V15 cartridge so I'd aim to replace it with something similar. "Baby Boomers" may not be limited to hi-fi. I've friends who are near, or at, retirement and who are buying the cars / cameras / holidays that they wanted but couldn't afford to spend the money until now. Personally, I can't readily distinguish between CD and LP. I may have the choice of buying a new turntable or buying CD versions of my LPs. Regards, Rog. --- news://freenews.netfront.net/ - complaints: --- |
Turntables at Superfi
"Keith G" wrote in message ... If you go on to the Internet Movie Database (IMDb) and search for a title thus: http://www.imdb.com/find?s=all&q=sex...+rock+and+roll You will see an animated advertisement at the upper righthandside of the page. There are various advertisers: one of them is the big online hifi dealer Superfi. The Superfi advert takes the form of 4 small pictures of hifi equipment at a time, one of which enlarges before the whole thing shugs sideways to a fresh batch. I was quite surprised to see how many turntables are advertised and what percentage of the advert's screen time they take up - occasionally all four pictures are turntables and frequently three of them are. It is rare that at least one turntable isn't being displayed. Try the link - refresh the page until you get the Superfi advert. What is this telling us? The issue of turntables and "specialist" audio retailers is summed up in this clip. http://www.youtube.com/watch?v=dSINO6MKtco I've only just seen your post so just these couple of days maybe the reason I don't see the ad, but LG phones and holidays. But I suspect you may have been the subject of Googles targeted advertising. If you used google to find that site apparently it offers advertisers "targeting" based on a users previous search criteria. There are no secrets out there in the ether, my "targeting" advertising seems to be viagra! Seasons greetings. |
Turntables at Superfi
"No spam please" wrote Hello. I visited a branch of Superfi and, yes, they had turntables in stock. I don't recall seeing any that were the same price as a new car. Can't check prices at the moment as the Superfi web site isn't responding. I think that the demand for turntables could be a "Baby Boomer" thing. I bought my turntable nearly forty years ago. It has a few problems so I'm thinking of buying a new turntable. Old turntable had an SME arm and a V15 cartridge so I'd aim to replace it with something similar. I just can't see there's enough Baby Boomers revisiting vinyl to account for the number of turntables that are so widely available....??? "Baby Boomers" may not be limited to hi-fi. I've friends who are near, or at, retirement and who are buying the cars / cameras / holidays that they wanted but couldn't afford to spend the money until now. That's called 'skiing' as in 'Spending the Kids Inheritance'! Personally, I can't readily distinguish between CD and LP. I may have the choice of buying a new turntable or buying CD versions of my LPs. If you do not perceive any benefit from playing/listening to LPs you may as well go the far easier CD route or even go solid state? Not my bag but it makes a lot of sense.... |
Turntables at Superfi
"Fed Up Lurker" wrote in message ... "Keith G" wrote in message ... If you go on to the Internet Movie Database (IMDb) and search for a title thus: http://www.imdb.com/find?s=all&q=sex...+rock+and+roll You will see an animated advertisement at the upper righthandside of the page. There are various advertisers: one of them is the big online hifi dealer Superfi. The Superfi advert takes the form of 4 small pictures of hifi equipment at a time, one of which enlarges before the whole thing shugs sideways to a fresh batch. I was quite surprised to see how many turntables are advertised and what percentage of the advert's screen time they take up - occasionally all four pictures are turntables and frequently three of them are. It is rare that at least one turntable isn't being displayed. Try the link - refresh the page until you get the Superfi advert. What is this telling us? The issue of turntables and "specialist" audio retailers is summed up in this clip. http://www.youtube.com/watch?v=dSINO6MKtco The funny side of that clip wore off pretty quickly - my God we watched some crap back in those days! (It's still crap - maybe even worse, the difference is I don't watch it any more! :-) |
Turntables at Superfi
"Keith G" wrote in message
... What is interesting is that the LP versions of a release always sell out.... and they are 2 or 3 times the price, the last one I bought was £23!!! Decent heavy weight vinyl though. |
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