"Iain Churches" wrote in message
.. .

wrote in message
ups.com...

MINe 109 wrote:


I look forward to a magazine-purchased Halcro-Wavac comparison in S&V.


I was under the impression that equipment was loaned to magazines for
review. Is there a special surcharge for reviewing the more expensive
models?

Scott

Yes. Equipment is loaned for review. Quite often the manufacturer does
not ask for the review sample to be returned. I have worked in studios
were equipment delivered "for evaluation" has still been there, in daily
use, two years later. Manufacturers want their products to be seen
in places that have a good reputation. It's cheaper and probably more
effective than an ad in a glossy magazine.



My friend Pat The **** says he has seen a well-known reviewer (no names, no
Klu Klux Klan members) flogging his 'review samples' at audio fairs for a
number of years now....