Iain Churches said:

Hmm. Just hd a thought. If the quantities become large
enough,
he could get Tasker, or Van Damme, or Nokia to make the
cables.
They will do so happily, and charge him for their
services.
Does that make them ****s?

Will they? Not with their brand names on.

Plenty people would say that most "high-end" cable producers
are dishonest, but in my view it doesn't make them ****s.
It's business and I quite like that. Anyway, apart from
their dubious performance benefits, their cables generally
do look and feel like serious pieces of kit and often use
quite exotic materials and quality manufacturing.

OTOH, if Mr Van Damme were to come to an audio newsgroup and
gloat about selling rubbish, that would make him a ****.

Three reasons IMO. First because it would be obviously,
foolishly, counter-productive; in wickyspeak, apparently,
"doing a Ratner":

http://en.wikipedia.org/wiki/Doing_a_Ratner

Attached to this is the expectation that others in his peer
group would respond positively.

Second because as a celebration of the ignorance of others
it appears smug and conceited.

Third because I don't believe people are easily enough
fooled in large enough numbers for a scam to be a good bet
in most cases. Honest business is a much better bet for
clean money. I'm a communist, so I'm fervent in my faith in
market economics.

I still don't believe the story. He's pulling your leg.

Ian