In article ,
tony sayer wrote:
In article , Dave Plowman (News)
scribeth thus
In article , tony sayer
wrote:
I really wouldn't worry about AM or FM being shut down for a long
time yet. What is far more likely to happen is that the current sorry
mess that is DAB (Dead And Buried) will eventually give way to DAB +
using a much better CODEC .. but then again all these transmission
systems have to be paid for and they aren't cheap hence the recent
shut down by GCap media of the Jazz and Planet rock and core none of
which were making any money.

And there's absolutely no reason to believe that DAB + will be any more
successful than the present DAB. There are already more than enough DAB
receivers in use to make any station profitable - if it gains a large
enough audience to attract advertisers.


Course that well known commercial radio medjia analyst Dave is in charge
of GCap media now!.

Nice. Are you, then? And is it really a good idea to take any note of what
a failed company says? After all if they knew the answers they wouldn't
have failed...

One thing their new guvnor saw as a glaring omission was the lack of
mobile in car audience which is still a terrestrial radio stronghold
despite ipod's and MP3 players and the like.

And just how will DAB+ alter this?

As sod all, less then 1%, of new vehicles let alone cars have DAB as
standard fit, they couldn't reach an important part of the audience with
these stations. That added to the high costs of DAB transmission, and it
doesn't matter if you own the MUX you still have to pay Arquiva, it
wasn't profitable.

Err, Jazz FM was on what? Did that fail too due to high transmitter
rental? Or just a lack of audience?

When the car makers do start fitting DAB radios preferable to a modern
standard as DAB version 1 is out of date, then that situation might
change.

But cheapskates like you won't pay any extra for a car radio.

They, GCap, would do away with their other services on DAB tomorrow if
they could but the Transmission contracts don't run out till 2012 so
their stuck with the white heffalump till then;(..

You're in their confidence, are you?

--
*If horrific means to make horrible, does terrific mean to make terrible?

Dave Plowman London SW
To e-mail, change noise into sound.