In article , Dave Plowman (News)
scribeth thus
In article ,
tony sayer wrote:
In article , Dave Plowman (News)
scribeth thus
In article , tony sayer
wrote:
I really wouldn't worry about AM or FM being shut down for a long
time yet. What is far more likely to happen is that the current sorry
mess that is DAB (Dead And Buried) will eventually give way to DAB +
using a much better CODEC .. but then again all these transmission
systems have to be paid for and they aren't cheap hence the recent
shut down by GCap media of the Jazz and Planet rock and core none of
which were making any money.

And there's absolutely no reason to believe that DAB + will be any more
successful than the present DAB. There are already more than enough DAB
receivers in use to make any station profitable - if it gains a large
enough audience to attract advertisers.


Course that well known commercial radio medjia analyst Dave is in charge
of GCap media now!.

Nice. Are you, then? And is it really a good idea to take any note of what
a failed company says? After all if they knew the answers they wouldn't
have failed...

Nope .. they haven't failed just that former CEO has been replaced by
one who isn't so overwhelmed by the digital hogwash and seen that their
****ing money away with DAB..


One thing their new guvnor saw as a glaring omission was the lack of
mobile in car audience which is still a terrestrial radio stronghold
despite ipod's and MP3 players and the like.

And just how will DAB+ alter this?

If you think outside the UK like most car manufacturers do they have
noticed that the UK is the only place where there is any enthusiasm for
DAB as it is. Other countries are looking at the DAB + system and that
it seems is what they'll make receivers for so that they can be used in
a wider market..


As sod all, less then 1%, of new vehicles let alone cars have DAB as
standard fit, they couldn't reach an important part of the audience with
these stations. That added to the high costs of DAB transmission, and it
doesn't matter if you own the MUX you still have to pay Arquiva, it
wasn't profitable.

Err, Jazz FM was on what? Did that fail too due to high transmitter
rental? Or just a lack of audience?

Seems that more money could be made with the smooth format..

And it isn't that cheap to transmit either;!..

When the car makers do start fitting DAB radios preferable to a modern
standard as DAB version 1 is out of date, then that situation might
change.

But cheapskates like you won't pay any extra for a car radio.

Well since the Jazz went into Stereo albeit at 128 K MP2 I was
considering a DAB car radio for that service alone but alas not now.


They, GCap, would do away with their other services on DAB tomorrow if
they could but the Transmission contracts don't run out till 2012 so
their stuck with the white heffalump till then;(..

You're in their confidence, are you?

Nope just speak with people in the radio industry who wish that DAB
would go away..


--
Tony Sayer