"Keith G" wrote in message
...

If you go on to the Internet Movie Database (IMDb) and search for a title
thus:

http://www.imdb.com/find?s=all&q=sex...+rock+and+roll

You will see an animated advertisement at the upper righthandside of the
page. There are various advertisers: one of them is the big online hifi
dealer Superfi.

The Superfi advert takes the form of 4 small pictures of hifi equipment at
a time, one of which enlarges before the whole thing shugs sideways to a
fresh batch. I was quite surprised to see how many turntables are
advertised and what percentage of the advert's screen time they take up -
occasionally all four pictures are turntables and frequently three of them
are. It is rare that at least one turntable isn't being displayed.

Try the link - refresh the page until you get the Superfi advert.

What is this telling us?

It's telling us that there is still a demand for turntables, which isn't
surprising. After all there must still be millions of cherished LPs and
singles out there.

In terms of the percentage they represent of Superfi's turn-over, well
"HiFi" is a minority interest these days, there simply are far "cooler"
gadgets around, from smartphones to flat-screen TVs, so the mass market
isn't interested in "HiFi", and within the minority who do buy HiFi
equipment a fairly large proportion appear to be more interested in status,
nostalgia and "retro-chic" than in audio.

David.