"David Looser" wrote in message
...

My understanding of the "Rolex thing" is that it's about status and
wealth.

Others might say it is an interest in quality, an appreciation
of the finer things in life:-)

Rolex is the best known quality watch but there are
others, more exclusive and far more expensive.
Vacheron Constantin is a name that comes to mind.

For the same reason people choose to buy at suit
from Gieves and Hawkes when they could get
something at 1/20th the price off the peg from
a high street shop.

Once you have owned a Gieves and Hawkes suit,
it is unlikely you will ever settle for anything
less. The same goes for Church's shoes.

Iain