You or I may think it daft or irritating. But once some of the 'hit makers'
decide in their infinite wisdom that it helps 'sell' their output, they'll
use it. Its the *money* they're after, and this is their 'product'. And
being able to do things like this can also help them establish a 'guru'
status which keeps them employed along the line to fiddle about with what
musicians and recording engineers have created.

Jim

In article , Brian Gaff
wrote:
Yes but that was very very obvious. the modern voice enhancement is more
subtle and yet bad.


I can go back much further with this sort of thing for novellty value.
Herbie Hancock Sunshine, Stevie Wonder has used it many times as way
back then ring modulation was used in Sparkys magic piano. The latest
incarnation may well be digital and flips to the next pitch etc, but the
suitability for anything other than pure spot effect is a bit of an
open question. My main point is that its not actually needed on most of
the places its used. Brian

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