In article , David Looser
wrote:
"Iain Churches" wrote in message
...
Do you? based on what?
because no one has ever asked them.
The fact that people are not aware of the market research and have not
been approached themselves, does not mean that the research has not
been done, and that other people have not been asked in significant
numbers:-)
I notice you included the word "the" in front of market research, as
though there was some, yet you appear not to be aware of any.
So far as I can tell, Iain is simply feeling that said 'research' *must*
exist. i.e. a matter of faith on his part.
Even if some *does* exist we still can't tell if it genuinely shows to what
extent it supports the level compression, etc. It is - apparently - a
precious 'secret' which must not be contaminated by the gaze of outsiders
who might find flaws in said 'research' or the way 'conclusions' are drawn
from it.
I think the most probable reason that none of us have heard of any is
that none has ever been done. Anyway what question would you ask? "Do
you like your records loud?", "do you want all the musical dynamics
crushed out of your records?" Market research is notoriously prone to
bias in favour of the result the sponsoring organisation wants.
Sir Humphry rules. The choice of the questions affects the answers you will
get. As will careful selection of who you ask. (Or hiding from those who
might object.)
Take as an example the recent decision by the BBC to remove all their radio
stations from Freeview in Scotland to make way for one Gaelic TV channel.
Almost no-one in Scotland even knew this was being considered, or that
there was a (carefully worded) 'questionnaire' about it on the BBC Trust
pages. For some odd reason around half the respondents said they are
'Gaelic speakers/learners'. Yet the figure for the population overall is
well less than a tenth of that so far as I can discover.
Clear statistical bias in the population who responded. Perhaps due to a
special interest group alerting their sympathisers to 'get the result we
want' whilst most people had no idea what was happening.
The closest question you could find in the questionnaire to people being
able to say they did *not* want the radio removed was one asking if other
methods should also be considered. Most *did* say 'yes' to this.
The result is that many radio stations will be replaced by *one* Gaelic TV
station. People in Scotland will get a poorer access to radio than
elsewhere, regardless of the Universal Service Obligation of the BBC.
One of the 'justifications' given BTW is that "Freeview has 'view' in the
name, so isn't for radio". Look for the same approach being applied in the
rest of the UK as a result of this 'research'. This may be how the BBC meet
their Universal Service Obligation.
It would be laughable if it wasn't going to inconvenience many people.
The BBC trust could of course have avoided the scrutiny of their 'research'
by refusing to publish the summary analysis. Then we would have just been
told "market research shows this is the right decision" and we'd be left to
accept what the wizards told us... as per Iain's faith in those who produce
compressed CDs.
Mushroom farm.
BTW There *were* alternatives. e.g. sharing the 'Parliament' channel some
of the time. And of course we already have the channel on other platforms,
and there are other Gaelic channels and programs on Freeview already.
It has recently come to light just how irrational the behaviour of the
financial sector can be, why assume greater rationality from the record
industry?
The remarkable thing is how those involved *still* go on acting as before
and apparently believing that they "know best". Manifest evidence that the
bankers were clueless and incompetent and greedy is simply waved away. The
wizard wears an impressive hat and mutters his magic spells to impress the
audience. :-)
Slainte,
Jim
--
Please use the address on the audiomisc page if you wish to email me.
Electronics
http://www.st-and.ac.uk/~www_pa/Scot...o/electron.htm
Armstrong Audio
http://www.audiomisc.co.uk/Armstrong/armstrong.html
Audio Misc
http://www.audiomisc.co.uk/index.html