If you go on to the Internet Movie Database (IMDb) and search for a title
thus:

http://www.imdb.com/find?s=all&q=sex...+rock+and+roll

You will see an animated advertisement at the upper righthandside of the
page. There are various advertisers: one of them is the big online hifi
dealer Superfi.

The Superfi advert takes the form of 4 small pictures of hifi equipment at a
time, one of which enlarges before the whole thing shugs sideways to a fresh
batch. I was quite surprised to see how many turntables are advertised and
what percentage of the advert's screen time they take up - occasionally all
four pictures are turntables and frequently three of them are. It is rare
that at least one turntable isn't being displayed.

Try the link - refresh the page until you get the Superfi advert.

What is this telling us?

"Keith G" wrote in message
...

If you go on to the Internet Movie Database (IMDb) and search for a title
thus:

http://www.imdb.com/find?s=all&q=sex...+rock+and+roll

You will see an animated advertisement at the upper righthandside of the
page. There are various advertisers: one of them is the big online hifi
dealer Superfi.

The Superfi advert takes the form of 4 small pictures of hifi equipment at
a time, one of which enlarges before the whole thing shugs sideways to a
fresh batch. I was quite surprised to see how many turntables are
advertised and what percentage of the advert's screen time they take up -
occasionally all four pictures are turntables and frequently three of them
are. It is rare that at least one turntable isn't being displayed.

Try the link - refresh the page until you get the Superfi advert.

What is this telling us?

It's telling us that there is still a demand for turntables, which isn't
surprising. After all there must still be millions of cherished LPs and
singles out there.

In terms of the percentage they represent of Superfi's turn-over, well
"HiFi" is a minority interest these days, there simply are far "cooler"
gadgets around, from smartphones to flat-screen TVs, so the mass market
isn't interested in "HiFi", and within the minority who do buy HiFi
equipment a fairly large proportion appear to be more interested in status,
nostalgia and "retro-chic" than in audio.

David.

They have a warehouse full of turntables and are rather worried nobody wants
to buy them?

I did notice that many albums now proudly proclaim their availability in LP
form with large artwork and book.
So I do wonder if maybe its a kind of display item with added free genuine
record!

Brian

--
Brian Gaff....Note, this account does not accept Bcc: email.
graphics are great, but the blind can't hear them
Email:
__________________________________________________ __________________________________________________ __________


"Keith G" wrote in message
...

If you go on to the Internet Movie Database (IMDb) and search for a title
thus:

http://www.imdb.com/find?s=all&q=sex...+rock+and+roll

You will see an animated advertisement at the upper righthandside of the
page. There are various advertisers: one of them is the big online hifi
dealer Superfi.

The Superfi advert takes the form of 4 small pictures of hifi equipment at
a time, one of which enlarges before the whole thing shugs sideways to a
fresh batch. I was quite surprised to see how many turntables are
advertised and what percentage of the advert's screen time they take up -
occasionally all four pictures are turntables and frequently three of them
are. It is rare that at least one turntable isn't being displayed.

Try the link - refresh the page until you get the Superfi advert.

What is this telling us?

"David Looser" wrote in message
...
"Keith G" wrote in message
...

If you go on to the Internet Movie Database (IMDb) and search for a title
thus:

http://www.imdb.com/find?s=all&q=sex...+rock+and+roll

You will see an animated advertisement at the upper righthandside of the
page. There are various advertisers: one of them is the big online hifi
dealer Superfi.

The Superfi advert takes the form of 4 small pictures of hifi equipment
at a time, one of which enlarges before the whole thing shugs sideways to
a fresh batch. I was quite surprised to see how many turntables are
advertised and what percentage of the advert's screen time they take up -
occasionally all four pictures are turntables and frequently three of
them are. It is rare that at least one turntable isn't being displayed.

Try the link - refresh the page until you get the Superfi advert.

What is this telling us?

It's telling us that there is still a demand for turntables, which isn't
surprising. After all there must still be millions of cherished LPs and
singles out there.

In terms of the percentage they represent of Superfi's turn-over, well
"HiFi" is a minority interest these days, there simply are far "cooler"
gadgets around, from smartphones to flat-screen TVs, so the mass market
isn't interested in "HiFi", and within the minority who do buy HiFi
equipment a fairly large proportion appear to be more interested in
status, nostalgia and "retro-chic" than in audio.


Interesting observations: I agree there must be a demand for turntables
because they seem to be readily and widely available - note the Denon and
Audio Technica USB turntables which are obviously pitched at the computer
audio and 'vinyl digitisation' brigades and check the prices in the Superfi
ad - not cheap, I believe the ProJect prices are nearly double what they
were a while back!

I remember reading in HFW a few years ago that ProJect were turning out 750
decks a month and presumably they still are. The mystery is who is buying
them? I agree that today's youngsters are far more interested in the
current, 'cooler' and almost certainly solid state gadgets with the
exception of a very few vinyl enthusiasts and the majority of DJs. Who does
that leave - the nostalgia/retro folks and minted status seekers spending
the price of a new car on a deck?

I just don't see there would be enough 'Baby Boomers' left dragging their
LPs down from the loft to sustain those sort of production levels of the
cheaper/budget decks...??

"Brian Gaff" wrote in message
...
They have a warehouse full of turntables and are rather worried nobody
wants to buy them?


There is always that of course!



I did notice that many albums now proudly proclaim their availability in
LP form with large artwork and book.
So I do wonder if maybe its a kind of display item with added free genuine
record!


What is interesting is that the LP versions of a release always sell out....

I remember reading in HFW a few years ago that ProJect were turning out
750
decks a month and presumably they still are. The mystery is who is buying
them? I agree that today's youngsters are far more interested in the
current, 'cooler' and almost certainly solid state gadgets with the
exception of a very few vinyl enthusiasts and the majority of DJs. Who
does that leave - the nostalgia/retro folks and minted status seekers
spending the price of a new car on a deck?

I just don't see there would be enough 'Baby Boomers' left dragging their
LPs down from the loft to sustain those sort of production levels of the
cheaper/budget decks...??

Hello.
I visited a branch of Superfi and, yes, they had turntables in stock. I
don't recall seeing any that were the same price as a new car. Can't check
prices at the moment as the Superfi web site isn't responding.

I think that the demand for turntables could be a "Baby Boomer" thing. I
bought my turntable nearly forty years ago. It has a few problems so I'm
thinking of buying a new turntable. Old turntable had an SME arm and a V15
cartridge so I'd aim to replace it with something similar.

"Baby Boomers" may not be limited to hi-fi. I've friends who are near, or
at, retirement and who are buying the cars / cameras / holidays that they
wanted but couldn't afford to spend the money until now.


Personally, I can't readily distinguish between CD and LP. I may have the
choice of buying a new turntable or buying CD versions of my LPs.

Regards, Rog.



--- news://freenews.netfront.net/ - complaints: ---

"Keith G" wrote in message
...

If you go on to the Internet Movie Database (IMDb) and search for a title
thus:

http://www.imdb.com/find?s=all&q=sex...+rock+and+roll

You will see an animated advertisement at the upper righthandside of the
page. There are various advertisers: one of them is the big online hifi
dealer Superfi.

The Superfi advert takes the form of 4 small pictures of hifi equipment at
a time, one of which enlarges before the whole thing shugs sideways to a
fresh batch. I was quite surprised to see how many turntables are
advertised and what percentage of the advert's screen time they take up -
occasionally all four pictures are turntables and frequently three of them
are. It is rare that at least one turntable isn't being displayed.

Try the link - refresh the page until you get the Superfi advert.

What is this telling us?


The issue of turntables and "specialist" audio retailers is
summed up in this clip.
http://www.youtube.com/watch?v=dSINO6MKtco


I've only just seen your post so just these couple of days maybe the reason
I don't see the ad, but LG phones and holidays. But I suspect you may have
been the subject of Googles targeted advertising. If you used google to find
that site apparently it offers advertisers "targeting" based on a users
previous
search criteria. There are no secrets out there in the ether, my "targeting"
advertising seems to be viagra!

Seasons greetings.

"No spam please" wrote


Hello.
I visited a branch of Superfi and, yes, they had turntables in stock. I
don't recall seeing any that were the same price as a new car. Can't check
prices at the moment as the Superfi web site isn't responding.

I think that the demand for turntables could be a "Baby Boomer" thing. I
bought my turntable nearly forty years ago. It has a few problems so I'm
thinking of buying a new turntable. Old turntable had an SME arm and a V15
cartridge so I'd aim to replace it with something similar.



I just can't see there's enough Baby Boomers revisiting vinyl to account for
the number of turntables that are so widely available....???




"Baby Boomers" may not be limited to hi-fi. I've friends who are near, or
at, retirement and who are buying the cars / cameras / holidays that they
wanted but couldn't afford to spend the money until now.



That's called 'skiing' as in 'Spending the Kids Inheritance'!



Personally, I can't readily distinguish between CD and LP. I may have the
choice of buying a new turntable or buying CD versions of my LPs.


If you do not perceive any benefit from playing/listening to LPs you may as
well go the far easier CD route or even go solid state? Not my bag but it
makes a lot of sense....

"Fed Up Lurker" wrote in message
...

"Keith G" wrote in message
...

If you go on to the Internet Movie Database (IMDb) and search for a title
thus:

http://www.imdb.com/find?s=all&q=sex...+rock+and+roll

You will see an animated advertisement at the upper righthandside of the
page. There are various advertisers: one of them is the big online hifi
dealer Superfi.

The Superfi advert takes the form of 4 small pictures of hifi equipment
at a time, one of which enlarges before the whole thing shugs sideways to
a fresh batch. I was quite surprised to see how many turntables are
advertised and what percentage of the advert's screen time they take up -
occasionally all four pictures are turntables and frequently three of
them are. It is rare that at least one turntable isn't being displayed.

Try the link - refresh the page until you get the Superfi advert.

What is this telling us?


The issue of turntables and "specialist" audio retailers is
summed up in this clip.
http://www.youtube.com/watch?v=dSINO6MKtco



The funny side of that clip wore off pretty quickly - my God we watched some
crap back in those days!

(It's still crap - maybe even worse, the difference is I don't watch it any
more! :-)

"Keith G" wrote in message
...
What is interesting is that the LP versions of a release always sell
out....


and they are 2 or 3 times the price, the last one I bought was £23!!!
Decent heavy weight vinyl though.